What an intence! Everyone is going wild getting ready for Milan fashion week and guess what? Seems like the 25th of September 2011 all the fashionistas and moda observers would unexpectedly have a 45 minute break between helter-skelter rhythm of running around the shows and deservedly having a cup of capuccino meanwhile gossiping about Anna’s Piaggi another fashion trick appearance.
After a long time of silence andinaccurate information due to the fashion gossip world , the Brioni Spa finally released the definitive statement online:
“This strategic decision has been made in order for the company to re-focus its resources on the men’s market, which is recently becoming both increasingly competitive and global.”
Alessandro Dell’Aqua(the appointed house designer) brought a positive development into the company because for the last couple of years woman collections were made by a group of designers who had a different, messy and overwork approach. The SS 2011 has surprised the audience with its completely different appearance - minimal and clean elements just felt perfectly right for this brand’s change: some classic basics—a black pantsuit with full legs paired with a black cotton voile button-down, for example, or a white linen short-sleeve shirt that matched its cropped and tapered pants.
We hope Brioni to solve all the internal company issues and come back next season with a great and fresh start.